Event graphic design is a collection of stage designs and publication designs to promote an event such as banners, backdrops, brochures, posters, etc. Any event must have a design.
Design features are also different depending on the nature, scale, and extent of the event. Some events require backdrops, banners, standees, and billboards, while some events do not require banners or billboards. Some events need a sophisticated, shimmering stage along with the backstage, but others need simplicity and elegance. Since these designs will be products that are viewed directly by attendees, they require high aesthetics and strict content requirements.
Design work is crucial to event organization success. The design should be implemented once you have the event idea and theme. Construction and production work also begins immediately after receiving design drawings. The construction process turns those design drawings into products for staging and installation. Therefore, the designer must also follow progress to monitor results and quality.
Graphic design for each event will increase brand recognition, especially in today's technological landscape. Any plan can become a virtual background for social network users, a powerful promotional tool for the brand.
Design 2D banner of event
To serve an event, design work usually includes:
- Event identity design
- Online invitation letter
- Event Welcome Gate
- Reception lounge (small scene, photo booth, backdrop, standee...)
- The event stage
- Event space
- Event items: Publications, gifts, uniforms, certificates of merit, reward boards, medals, ...
- Designing communication tools:
+ Offline communication tools: Invitation tickets, flags, banners, posters, band rolls, ...
+ Online communication tools: Trailer, banner, cover, avatar frame, online poster, ...
- Designing visuals based on events (led screen animation effects)
Identity at the event must be based on the basic identity of the brand such as the logo, slogan, and business vision. These elements will appear a lot in the design, and understanding them also helps the designer stick to the business values.
If your designs are to serve an event program, before you start working, you must understand the theme, communication message, and main content included in the event program. As a result of the preparation, you will be able to define suitable and correct designs. For example, if your program is about the ocean, the designs are geared toward blue, and images of nature and the sea are used a lot. Some elements, for instance, space or context, also prioritize honoring the vast ocean. If the theme of the program is the inauguration of a housing project, the designs will highlight the ideal living space and the facilities of the house.
A detailed 2D blueprint usually indicates the product's height and length. 2D design often requires sketching skills. The 2D design is suitable for static publications such as banners, flyers, invitations, stands, etc Designers will have to master design software, such as Quark, InDesign, and Adobe ... 2D design usually takes less time, low cost, and quick response to production.
Design 2D big sign of Event
Design 2D invitation of event
Design 2D pano of event
Design 2D welcom gate of event
3D is an acronym for 3 Dimensions. 3D technology is often associated with "3D graphics", that is, realistic images. The drawing simulates 3D space for a realistic, multi-dimensional view of the context. Usually, the event stage is designed in 3D. The 3D stage is decorated in diagonal layers to create a 3-dimensional effect, giving viewers an immersive feeling. To design 3D drawings, the designer must perform the following steps:
- Survey the stage location, area, and surrounding context. From there, the designer will have specific calculations on the size of the designs, an overview, and a detailed outline for each item.
- Make a maquette and choose the type of stage: After the preliminary survey, the designer will go to the maquette, embarking on 2D, 3D design. Event types and event types are also created at this step.
- Calculating the stage and wing ratio: Thanks to the careful calculation of the stage and backstage ratio, the designer can easily create depth for the stage and design a reasonable space. If the event company ignores this step, they can make the division ratio unreasonable, causing the stage to be disproportionate to the audience.
Designing a 3D stage requires a lot of visual and motion effects. But the emotion of the 3D stage is much stronger than other conventional stages. This is a tribute to the grandeur, investment, magnitude of the event, etc.
Design 3D stage and main backrop of event
Each brand has its own design rules. Based on brand positioning and communication content, brand identity designs also need to ensure these strict standards.
In addition to meeting brand standards, you should also pay attention to the culture, beliefs, and typical habits of local people in each region. This will enable you to come up with ideas that match customers' general tastes. Western designs tend to have neat layouts, space divisions, and reasonable space. On the other hand, when designing for Asians, the designer must also pay special attention to the Feng Shui element. Accordingly, they must calculate the business owner's age, and follow the theory of the five elements, earth, water, and air, to create a harmonious design. The homeowner's fortune can be enhanced by combining art, meaning, and feng shui.
Using recent technologies makes design work easier but also forms the basis for shimmering, eye-catching effects. New technologies are being used in design today, including 3D mapping, virtual reality, and augmented reality. 3D technologies, combined with humans' skillful decoration and staging capabilities, will make every detail of the stage arranged in large and small sizes. This will enable reasonable distances between near and far. This helps to deceive the viewer's eyes with more vivid and lifelike images.
It is always a pleasure to use designer tools. As part of the working process, you edit and change the design due to heavy design file characteristics. The designer must be careful about storing data. The design file contains computer image files, and vector files for printing in all the necessary formats, like GIF, JPG, PSD, and EPS.
A drawing is a view and representation of the designer's idea. Adding drawings for construction, however, is from the manufacturer's perspective. Therefore, in the process of designing the brand identity, the designer should prepare a full design layout on all 3 sides: the vertical, the cross-section, and the horizontal drawing. Complete and clear annotation of drawings is also of importance. It is important to include the material, notes to not damage the design, etc., on the drawings to ensure that construction workers can understand and implement the information.
4. Tin Phat assesses the essential elements of an event designer | Event designer
Organizers and designers need professional competence, artistic aptitude, and ethical qualities. In addition, the event design profession itself is stressful and requires the designer to meet the changes and strict requirements of each program to fulfill its objectives. Designing is not simply drawing. The designer directly participates in the production and acceptance of actual products.
There are 9 essential elements to the event design profession as follows:
It is not natural that there is a term for the design profession called “aptitude”. People with artistic talent, imagination, sketching, drawing skills and a keen eye for art can join the design team.
Creativity is the top requirement of a designer. Creativity sparks bold ideas. “Creativity is nothing but a mind set free.” - Torrie T Asai. Sometimes, excellent design breaks down barriers and conventional design rules. However, if you are not confident about this, make sure to follow the basic principles for your scientific and aesthetic design.
After having an idea, the designer's job must be to present it in drawings so that others can understand and implement it. This is where you need to sketch.
American novelist Charles Bukowski once said, “An intellectual says a simple thing in a hard way. An artist says a hard thing simply.”
No matter how abundant the requirements and content of the logo are, the form of its expression is limited. Therefore, in this sketching step, the designer must show the logo in a simple, understandable, and easy-to-implement manner. Intentionally sketching will help the idea be realized in a flexible, soft, and understandable way for everyone.
Creativity must always be accompanied by feasibility. Designers can unleash their creativity in many ways to express their ideas. However, the most critical thing is whether or not those ideas can be implemented in reality. If you keep miscellaneous drawings, your imagination will never become a reality. As creativity cannot be promoted, it becomes only an illusion in the form of illusory patterns on paper. Therefore, designers always have to calculate creatively based on performance ability and financial level.
Excellent design is with high aesthetic and artistic value. It conveys the message and meaning of the event and ensures the lowest cost. As soon as the designs are completed, the drawings will be transferred to production and installation. So designs that do not drain too much of the business's budget but bring high efficiency are the most successful designs. To do this, designers always calculate feasibility throughout their designs.
To design, designers use a lot of software from simple to complex. This includes Photoshop photo editing, 2D AI design, 3D design: AutoCad, 3DSmax, Sketchup, Premiere rendering, .. . and countless other software. Designers must be proficient in the above technologies. Not to mention, these designers also often have to learn and practice updating newly released software, new technologies, and new features. The purpose of this is to provide updated and modern design processes daily.
Designers also need to present their products and ideas, especially when working with business and organizational partners. Design is a special field. Just like a cloud in the sky, each child associates a different shape. Despite the same design and image, everyone's thinking is different, so every person has their interpretation and understanding. Therefore, designers need to explain content ideas in their publications and convince the audience to follow that point of view.
Designers who consider their designs to be their brainchild will know what to say and how to present them.
As mentioned, each person has their way of observing. The same design receives praise and criticism. Therefore, the designer also needs to listen and be patient. Avoid harsh, quick criticisms that make the other person feel unnatural. Designers must accept criticism and suggestions positively before proceeding. In addition, they also need to be patient when editing drawings many times. Difficult customers even require modifications or rebuilds. Designers often feel frustrated and bored, resulting in revisions. Even more disappointing than the original design.
In the process of working, designers also have to learn and choose materials for construction and production. Actual materials, as mentioned above, must be feasible and cost-effective. As can be seen, wooden materials are durable, easy to cut and style. Flexible, lightweight, easy-to-bend, laminated aluminum materials; leather, stainless steel, and stone materials are also considered depending on the product's characteristics. These materials can be used when setting up indoor billboards, vehicles, or large-scale events. Printing has hundreds of paper types to choose from. In particular, the designer needs to pay attention to the following types of paper: - Couche paper is the most common type of printing paper today, with a smooth and bright surface, high light opacity, very ink-absorbent, and resistance to inks. Couche paper is often used for offset printing of products such as business cards, posters, catalogs, flyers, brochures... - Ford paper with an uncoated, smooth, rough, non-glare surface, has suitable ink adhesion and is also often used in flyers or leaflets. - Decal paper is a type of paper used to print decals. It has a glossy surface, is pre-coated with glue, and has a protective paper layer to stick. - Bristol paper is smooth one-sided paper with a porous surface on one side, which has superior ink adhesion properties and is very smooth. - Duplex paper has a smooth white surface on one side and a dark rough surface on the other. It is quite thick, does not absorb ink, and has a smooth white surface. - Ivory paper has a white side, smoothness, and high brightness. One side is glossy, the other is matte. Depending on the type of publication and the amount of finance available, the designer will consider and choose the most suitable paper for printing his designs. In addition, each publication has its types and materials: Standee with X-shaped standee, roll standee, model standee, desktop standee, the material can be plastic or steel; Backdrop has Led screen backdrop, backdrop printed on PP, backdrop printed on Hiflex, backdrop made of mica, backdrop made of fabric, paper, etc. There are many types and materials in the event, and the better the designer understands them, the better the design publication will perform. 4.8. Careful calculation
Carefulness is an essential virtue in craftsman design. The design process is carefully considered throughout the design process. From learning about the company's mission, vision, core values, and themes, to measuring the site, calculating the scale, and preparing the tools and materials needed for the design. In addition to care, there is also care in the working process. Designers always have to pay attention to data file storage. Finished or unfinished products must be carefully stored for use if they need to be moved from one place to another or used. When designing for businesses, designers may have to hand over files halfway or hand over all design files to partners, so it is very critical to classify data and save it systematically. Likewise, care is taken in construction monitoring and organizing events. Accordingly, the designer must ensure that the construction product adheres to reality and conforms to the drawing. In other words, the designer must monitor, check and report the situation and calculate the appropriate treatment plan. This is during the "handling" of construction drawings. In the process of working and moving from design to construction, they must carefully consider the actual arising factors compared to the original estimate. They must also be aware of the structure of the construction material so that this stage can happen conveniently and on time, while also having quality. 4.9. Follow up on project progress
To ensure construction is on schedule and in quality, the designer should participate in estimation. He or she should view the construction structure and select the actual materials. After designing, they have to supervise the construction to ensure that it is on schedule and materials are available. This is especially important when it comes to printing. Printing is expensive. The most recent industrial printer system produces large quantities of products quickly but also increases risk. If the color system or color ratio is not standard or the processing is not careful, it can make printed products unsightly and not aesthetically pleasing. Therefore, the designer's responsibility is to monitor, check the product, print, test the image, and color, and test the product after processing. This is to avoid the actual product being a different color from the actual product in the design drawings.
As part of the design process, the design department must be involved and understand the main ideas right from the beginning. This was from which to start preparing the publication design for the project. Additionally, they must constantly keep abreast of any changes to the event or business.
Clip illustrating the idea of designing an event:
The designer is the creative mind behind each event but is also a dedicated worker. Design does not mean sitting at the office, but rather rolling around in many places to find the most effective solution. It is the products they make that will contribute to the event's success. Whether viewers are satisfied or not, whether they find it interesting or not, is also due to them. In terms of both aesthetics and meaning, a product will bring good value to the designer if he/she pursues designs thoroughly.
Written by TPEM .